Value:
| Motivation:
| Examples:
|
Achievement
موفقیت |
Personal success through demonstrating
competence according to social standards.
| Success: Achieving goals.
Capability: Competence, effectiveness,
efficiency.
Ambition: Hard work, aspirations.
Influence: Have an impact
on people and events.
|
Benevolence
خیر خواهی
|
Preserving and enhancing the welfare of those
with whom one is in frequent personal contact (the 'in-group').
| Helpful: Working for the welfare of others.
Honesty: Genuineness,
sincerity.
Forgivingness: Willingness to pardon others.
Loyalty:
Faithful to my friends, group.
Responsibility: Dependable, reliable.
|
Conformity
پیروی از رسوم
یا
عقاید
|
Restraint of actions, inclinations, and
impulses likely to upset or harm others and violate social expectations
or norms.
| Politeness: Courtesy, good manners.
Obedience: Dutiful, meet
obligations.
Self-discipline: Self-restraint, resistance to temptation.
Honor parents and elders: Showing respect.
|
Hedonism
لذت و ارضای
جسمی برای
خود
|
Pleasure and sensuous gratification for
oneself.
| Pleasure: Gratification of desires.
Enjoyment in life: Enjoyment of
food, sex, leisure, and so on.
|
Power
قدرت
|
Social status and prestige, control or
dominance over people and resources.
| Social power: Control over others, dominance.
Authority: The right to lead or command.
Wealth: Material possessions, money.
|
Security
امنیت
|
Safety, harmony, and stability of society, of
relationships, and of self.
| Family security: Safety for loved ones.
National security:
Protection of my nation from enemies.
Social order: Stability of
society.
Cleanliness: Neatness, tidiness.
Reciprocation of favors:
Avoidance of indebtedness.
|
Self-Direction
خود مختاری
|
Independent thought and action; choosing,
creating, exploring. | Creativity: Uniqueness, imagination.
Freedom: Freedom of action and
thought.
Independence: Self-reliance, self-sufficiency.
Curiosity:
Interest in everything, exploration.
Choose own goals: Select own
purposes.
|
Stimulation
هیجان، تجدد، به دنبال تازه گشتن، به چالش کشیدن زندگش
|
Excitement, novelty, and challenge in life.
| Daringness: Adventure-seeking, risk taking.
A varied life: Filled
with challenge, novelty, change.
An exciting life: Stimulating
experiences.
|
Tradition
سنت |
Respect, commitment, and acceptance of the
customs and ideas that traditional culture or religion provide the self. | Humility: Modesty, self-effacement.
Acceptance of my portion in
life: Submission to life's circumstances.
Devotion: Hold to religious
faith and belief.
Respect for tradition: Preservation of time-honored
customs.
Moderation: Avoiding extremes of feeling or action. |
Universalism
شناخت، درک، تحمل و مدارا، برای حفاظت از طیبعت و رفاه همه مردم |
Understanding, appreciation, tolerance, and
protection for the welfare of all people and for nature.
| Broadminded: Tolerant of different ideas and beliefs.
Wisdom: A
mature understanding of life.
Social justice: Correcting injustice, care
for the weak.
Equality: Equal opportunity for all.
A world at peace:
Free of war and conflict.
A world of beauty: Beauty of nature and the
arts.
Unity with nature: Fitting into nature.
Protecting the
environment: Preserving nature.
|
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